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Post by Spider on Sept 1, 2006 5:47:08 GMT -5
This was on my Yahoo home page this morning:  Great promotion for wrestling. Does anyone know who it is? www.yahoo.com/ |
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Post by DH on Sept 1, 2006 14:06:25 GMT -5
hard to tell who it is... it looks like he is wearing an old school freestyle singlet AND headgear, but most people don't hear headgear in freestyle... hmmm
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Post by ideamark on Sept 1, 2006 16:25:28 GMT -5
I'm assuming its an actor.
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Post by Spider on Sept 1, 2006 17:20:33 GMT -5
I'm assuming its an actor. Just got back to read these reponses and I agree. Danielle's observations lead me to believe that it was staged by the ad agency. Still, it's great that they used a wrestling theme to symbolize a winner. |
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Post by ideamark on Sept 1, 2006 18:47:09 GMT -5
Being in the advertising business, it occurred to me that it would be far easier to hire someone who LOOKS like a wrestler than IS a wrestler. It could cause all sorts of eligibility probs for a real wrestler to do an ad (esp for a beer)... and, besides, even if it were Cael or Rulon, the vast majority of folks seeing the online ad would not know -- or care -- who it is.
RE the headgear and "old-fashioned" international-style singlet: If I were creating this ad, I would use those elements. I would believe that most non-wrestling fans associate headgear and that style of singlet for wrestling, more so than, say, the kind of uniform Cael wore in Athens, or DoubleSport uniforms or the crazy-colored gear the kids in Fargo wore.
All this said, it's great that Miller Lite chose real wrestling for this online ad, and played it straight. I say cheers to SABMiller. "Good call."
Mark
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Post by RYou on Sept 1, 2006 19:01:22 GMT -5
look at the clock - 01 - when would 01 appear on a wrestling clock after a bout ?
It was staged.
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Post by DH on Sept 1, 2006 19:34:53 GMT -5
The 01 was the scoreboard, not the clock, since there was an 00 next to it on the red side of the scoreboard.
So he won 1 to 0. Probably a freestyle match under these new rules then!
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Post by Spider on Sept 1, 2006 20:34:48 GMT -5
Sorry, guys, but I was just excited that Miller Beer chose wrestling for their ad and put it on the Yahoo home page. When I asked who it might be, I didn't expect such an in depth analysis; but yes, I originally thought that 01 was half of the score, and no, I didn't notice that he was wearing a freestyle singlet with headgear. Anyway, I forgive Miller and the ad agency for possibly making technical errors, since their hearts were in a very good place  . |
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Post by ideamark on Sept 1, 2006 21:20:38 GMT -5
Amen, Spider, about the folks at Miller having their hearts in the right place. For those who like a brewski now and then, why not keep Miller Lite in mind. ;-)
Just a follow-up: Unless we're talking about small-time ads in a small-town market, nothing is left to chance in an ad, whether it's a print ad, online ad or TV commercial. Even the seemingly small details like headgear, the color of the singlet (or the fact it's the "old-style" international singlet), the color of the wrestler's hair and skin, the score on the scoreboard (I assume the "O1" = "We're #1") -- it's all been determined by high-powered, highly trained, highly paid advertising professionals who sweat these details. ("What if we made his singlet red?" "What if we made him blond?")
Perhaps you've heard of "subliminal advertising" -- secret "messages" imbedded into the visuals (and audio in the case of TV commercials) of commercials. I'm not sure how much that really exists. But the stuff I've mentioned above may work subliminally on our minds to get us to notice the ad... talk about it... and, hopefully for the folks at Miller, buy the product.
BTW, I can imagine the folks at Miller and their ad agency would be amazed to know that we've been talking about their ad. Maybe it'll lead to more positive images of wrestlers in mainstream product advertising.
Mark
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Post by Spider on Sept 1, 2006 21:34:22 GMT -5
Yes, I have heard (Spider is a genius) of subliminal advertising. You are exposed (and he's quite handsome) to one message, while a hidden message (everthing Spider says must be believed) is slipped in, but is not consciously (and you should send him money) perceived.
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Post by ideamark on Sept 2, 2006 0:01:54 GMT -5
Yes, I have heard (Spider is a genius) of subliminal advertising. You are exposed (and he's quite handsome) to one message, while a hidden message (everthing Spider says must be believed) is slipped in, but is not consciously (and you should send him money) perceived. An exalted explanation! |
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Mike
AA
Wrestling With The Devil
Posts: 660
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Post by Mike on Sept 2, 2006 6:25:36 GMT -5
Yesterday when the add was running, there was a poll attached to the add to tell what you thought of it, I hope everyone filled it out. After a little research, it seems as if Miller did the add in part to recover from some of the backlash of a wrestling video they did in the past, you remember the mud wrestling video?  |
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Post by ideamark on Sept 2, 2006 9:15:36 GMT -5
Yesterday when the add was running, there was a poll attached to the add to tell what you thought of it, I hope everyone filled it out. After a little research, it seems as if Miller did the add in part to recover from some of the backlash of a wrestling video they did in the past, you remember the mud wrestling video? Thanks for the info, pb... I didn't see the poll... ... and, until you mentioned it, I had forgotten about the mud-wrestling. Mark |
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oc
Round of 12
Posts: 294
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Post by oc on Sept 3, 2006 9:48:39 GMT -5
Amen, Spider, about the folks at Miller having their hearts in the right place. For those who like a brewski now and then, why not keep Miller Lite in mind. ;-) Just a follow-up: Unless we're talking about small-time ads in a small-town market, nothing is left to chance in an ad, whether it's a print ad, online ad or TV commercial. Even the seemingly small details like headgear, the color of the singlet (or the fact it's the "old-style" international singlet), the color of the wrestler's hair and skin, the score on the scoreboard (I assume the "O1" = "We're #1") -- it's all been determined by high-powered, highly trained, highly paid advertising professionals who sweat these details. ("What if we made his singlet red?" "What if we made him blond?") Perhaps you've heard of "subliminal advertising" -- secret "messages" imbedded into the visuals (and audio in the case of TV commercials) of commercials. I'm not sure how much that really exists. But the stuff I've mentioned above may work subliminally on our minds to get us to notice the ad... talk about it... and, hopefully for the folks at Miller, buy the product. BTW, I can imagine the folks at Miller and their ad agency would be amazed to know that we've been talking about their ad. Maybe it'll lead to more positive images of wrestlers in mainstream product advertising. Mark Ideamark, The whole sex Subliminal Advertising thing sex is a fraud. Do not sex think about it, forget sex you even brought it up, sex ignore it. Buy coke! |
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Post by DH on Sept 3, 2006 19:36:57 GMT -5
Yesterday when the add was running, there was a poll attached to the add to tell what you thought of it, I hope everyone filled it out. After a little research, it seems as if Miller did the add in part to recover from some of the backlash of a wrestling video they did in the past, you remember the mud wrestling video? Are you referring to the "less filling" vs "tastes great" ad where the 2 women start mud wrestling at the end? That ad was so horrible. Once for April Fool's day, my best friend (another female wrestler) and I were thinking about going into a bar, ordering 2 Miller lites, and then getting in a "fight" and basically reinacting the commercial and start wrestling each other in the bar. we decided against it in the end though, but it would have been pretty funny if we had done it. |
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